Markdown madness
Buyer beware! Wine shops like to feature specials, which are sometimes actually loss leaders, wines the store makes little or no profit on just to attract business. The lure of a bargain always attracts shoppers. Wines that are on special and put out in baskets at the end of the aisles seem like a really good deal, but they could be marked down because the store owner knows these wines are not in good condition.
Be aware that many of the wines in end aisle baskets have a shelf life of sorts. It’s not stamped on the label like those on medications and certain foods, but young, inexpensive wines should be enjoyed when they are fresh, within one to two years of the vintage date on the bottle.
